Digital & Social Media Marketing

Russ Shirley is the co-founder and organizer of the Cincinnati Digital Xchange Meetup group, which meets monthly and seeks to better understand new and upcoming trends, marketing strategies, and measurement/evaluation of performance of all things digital (e.g., social, location-based services, mobile).

Russ has not taken a straight line approach to digital and social marketing. He has managed his family’s brick-and-mortar furniture upholstery company. He has created and supported an e-commerce website that sold fabric online. He attended the University of Cincinnati College of Business where he earned a Bachelor’s of Business Administration in Business Management and Marketing.

Before venturing out on his own to start Patron Marketing, Russ worked for global companies with a digital focus, including IPSOS, Possible Worldwide, and CRM Metrix. Russ has worked with local, national, and global companies in the past including Procter & Gamble, ConAgra Foods, Red Bull, GlaxoSmithKline, Colgate, Sears Holdings Corporation, Discovery Channel, and Sprint.

He is currently an Adjunct Professor at Wright State University and consulting with DPSciences and others to shape and understand their clients’ interaction through digital and social media.