Digital & Social Media Marketing

Russ Shirley is the co-founder and organizer of the Cincinnati Digital Xchange Meetup group, which meets monthly and seeks to better understand new and upcoming trends, marketing strategies, and measurement/evaluation of the performance of all things digital (e.g., social, location-based services, mobile).

Russ has not taken a straight line approach to digital and social marketing. He has managed his family’s brick-and-mortar furniture upholstery company. Russ has created and supported an e-commerce website that sold fabric online. He attended the University of Cincinnati College of Business where he earned a Bachelor’s of Business Administration in Business Management and Marketing.

Before venturing out on his own to start Patron Marketing, Russ worked for global companies with a digital focus, including IPSOS, Possible Worldwide, and CRM Metrix. Russ has worked with local, national, and global companies in the past including Procter & Gamble, ConAgra Foods, Red Bull, GlaxoSmithKline, Colgate, Sears Holdings Corporation, Discovery Channel, and Sprint.

As a former Adjunct Professor at Wright State University, Russ had a focus on Digital and Social Media. The class included in-depth coverage of digital, social and mobile tools, for personal and business uses. Hands-on strategic application of tools to build a professional, personal brand and prepare for the business world.

Consulting with small and mid-size companies to shape and understand their clients’ interaction through digital and social media.

My Kevin Bacon number is 1